AURA WWT Charter Podcast

In this episode, Eimear MacGarty from Lovebrands interviews Jacinda Norman from KFC. They discuss how Jacinda strives to ensure effective relationships between agency and business, forge strong relationships with stakeholders, and deliver insight with impact that lives on.

Part 2 of Louise's discussion with Dan Rose, UK MD at Firefish. They talk more about the insights sector today, and the value of the Aura WWT charter in navigating what can feel like a challenging market.

In this episode, Louise has a frank conversation about running an agency today, and the importance of strong client-agency relationships, with Dan Rose from Firefish. There was so much to cover this episode is split in 2 - this is part 1, with the second coming soon!

In this episode, we hear from Georgia Lewin at The AA on what the charter means to her as an insight team of one. We discuss how it helps her foster close working relationships with her agencies. And Georgia turns interviewer and asks Louise some questions too!

In this episode, we hear from Morag Spencer, partner at Hummingbird. Morag talks with refreshing honesty about a challenging project, explaining what happened at each step of the way, and how the charter principles could have helped make for a smoother experience and a happier outcome.

In this episode, the first in series 2 of the AURA Working Well Together Charter podcast, we hear about the Charter more than a year since its launch. Ruth Hinton, AURA Chair, talks to Louise McLaren about the value of the Charter principles to the research and insight sector, and reflects on learnings so far.