Performance Marketing Unlocked

Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap.On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digital-out-of-home (DOOH) and marketing mix modelling (MMM) are working together to fix your attribution crisis.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:32) Why is OOH making a comeback?(12:35) How can we ensure pDOOH is incremental?(17:39) Overrated/underrated~ Further reading ~ ‘A refreshingly upbeat set of numbers to see’: Industry thoughts on latest AA/WARC reportAA/WARC: UK adspend grows 9.3% to open 2026IPA Bellwether: ‘We must move beyond isolated channel performance’

How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast?On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:26) Andy Burnham is changing the subscription game(7:37) Nielsen purchases DoubleVerify – what happens to measurement now? (14:00) How podcasts are helping brands win over consumers~ Further reading ~ Andy Burnham vows to end ‘subscription traps’Nielsen to buy DoubleVerify in $2.15bn media measurement deal‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland?Should every brand have a podcast?

In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format?On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV). Together, the pair dissect how live events like the FIFA World Cup have changed the game, the impact of second screening on attribution, and whether or not TV has truly become a performance marketing channel. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (4:23) What did the World Cup teach us? (13:20) Filling CTV's measurement gaps(19:15) Overrated/Underrated(22:25) PMW's Resell Me a Pen Challenge ~ Further reading ~ How live sport puts advertisers in a position to scoreIPA Bellwhether: ‘A strong golden quarter will hopefully lie ahead’Cannes Lions predictions 2026: ‘Specificity will win – less narrative, more proof’

AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive?To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:24) How is consumer discovery changing?(12:54) Are affiliate networks evolving into data brokers and compliance partners?(20:10) Is marketing to machines different to marketing to people?(23:51) PMW's Resell Me a Pen Challenge~ Further reading ~ UK affiliate marketing spend up 7.3% YoY as brands pivot away from traditional advertisingAffiliate performance shifts as consumers buy less but spend moreBrands are chasing AI visibility. They’re ignoring the sources both consumers and AI actually trust

The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions.In this live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift.This podcast was hosted by PMW's Editor, Robin Langford.~ Episode breakdown ~ (4:37) Has AI broken the marketing funnel?(17:25) Which brands become more important when machines make purchase recommendations?(25:10) What mistakes are marketers making in the era of AI?~ Further reading ~ 5 things I learned at Cannes Lions (that have nothing to do with AI*)‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continuesThe ad ecosystem is facing a once-in-a-generation change – Meta is building what’s next

The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms.In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (6:23) What dominated the discourse at Cannes Lions?(20:34) What will we be talking about more at Cannes Lions 2027?(34:08) Surprises and highlights from Cannes Lions 2026~ Further reading ~ 5 things I learned at Cannes Lions (that have nothing to do with AI*)‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues‘AI was the connecting thread running through everything’: Cannes Lions 2026 reviewCannes Lions Live round up: We’re drowning in data – so why are we still so thirsty?

What is the future of performance?For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager at Yodel Mobile, and Charles Taylor, Senior Marketing Manager at Herdify. They discuss whether the industry is too obsessed with digital, how audience behaviour is changing, and why data is so important to keeping track of it all.This podcast episode was hosted by PMW's Senior News Reporter, Bethany Lee.All episodes of this four-part miniseries can now be found on your preferred podcast platform of choice. Click this link to view the winners from this year’s 30 under 30 awards. ~ Further reading ~30 Winners in 30 Days: Sarah Wan Yu Shum, Brave Bison30 Winners in 30 Days: Nat Abell, Yodel Mobile (part of NP Digital)30 Winners in 30 Days: Charles Taylor, Herdify

What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the future of performance marketing.In episode one of Performance Marketing Unlocked's annual Cannes Lions podcast miniseries, we’re cutting through all the 'Cannesdemonium' to bring you direct insights from the industry giants shaping tomorrow. Listen to leaders and executives from OpenAI, Disney Advertising, Amazon, Yahoo, Snap, and Wolt as they pull back the curtain on what's actually moving the needle along the Croisette.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (10:48) What will make Cannes Lions 2026 a success?(20:09) How has Cannes Lions changed?(29:32) What is making the biggest tech platforms at Cannes most excited?~ Further reading ~ Cannes Lions 2026: Google unveils new Gemini-powered YouTube tools and Amazon Retail Ad Service hits the UKCannes Lions Live Day 3: What happens when we can measure everything?What is a problem you wish Cannes would solve?‘Scale plus AI does not equal client value’: dentsu CEO Takeshi Sano reveals fresh playbook