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Performance Marketing Unlocked

Has Cannes 2025 been a success?

Season 4, Ep. 61
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Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?


On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.


Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!


This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.


~ Episode breakdown ~


Cannesdemonium with Robin and Joe! (2:28)

Spotify's Brian Berner talks industry growth and innovation (26:43)

The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)

Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)


~ Further reading ~


When will we stop talking about AI?


Cannes Lions Live Day 3: Creativity is back on the menu


Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings


What is most interesting about Cannes Lions 2025?

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