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Atlanta Business Radio
Atlanta Marketing Experts Kevin Sullivan with Fisher and Phillips, Erik Balkan with The Boss Group, Robert Reed with The Social Eclipse, Pena Global’s Rico Pena and Fitness Specialist Fadi Malouf
Today we opened with Kevin Sullivan with Fisher & Phillips. Kevin is an Atlanta marketing expert who specializes in marketing lawyers and he shared his thoughts on the challenges of marketing professional service firms. Professional services organizations such as law firms and accounting firms offer some unique challenges for marketing departments. Professional service firms are selling expertise and time – not things. Marketing professionals must clearly understand their firms and their audiences in order to clearly communicate how the professionals can help potential clients.
Next we had on Erik Balkan with the BOSS Group. Erik shared some insights from both a talent and client point of view regarding staffing creatives. He works closely with Atlanta marketing and advertising professionals everyday.
Then Atlanta social media and marketing expert Robert Reed with the
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