Cycling for Everyone: how we get there
Season 1, Ep. 7
Sustrans’ and Arup’s new report, Cycling for Everyone, was published at a time when both the Black Lives Matter movement and the active travel movement are at the forefront of public discussion. Susan Claris is one of the report’s authors, and Global Active Travel Leader at Arup, and Daisy Narayanan is Sustrans’ Director of Urbanism.Coincidentally launched the day Boris Johnson’s government announced its Gear Change document, setting out a path to cycling growth in England, Cycling for Everyone identifies through interviews, data and analysis who is cycling, but also crucially, who isn’t, why, and how greater diversity in cycling can be achieved.Cycling in the UK is predominantly white and male: 85% of people aged over 65, as well as around three quarters of disabled people, women, people at risk of deprivation and people from ethnic minority groups, never cycle. Quantitative data can only tell us so much, however, and although different people face different barriers, many of the issues stopping us cycling more are similar, from safety fears, to access and affordability, to perceptions of competence.As Susan Claris puts it, inclusion is more than making things step-free – it's about looking at the impact of infrastructure from the broadest possible perspective. This means where we design our cycling infrastructure, how, and with who in mind - and the report acknowledges we need to do better in our public spaces, and offers some pointers as to how we can do that.Cycling for Everyone provides not only a call to action to level the field for more people to cycle, but a platform to achieve greater diversity in cycling at a time when we could be on the cusp of great leaps in active travel participation and, if we heed the report’s lessons, far greater diversity, too.As Daisy Narayanan writes in her forward to the report: "Only by ensuring that voices of underrepresented groups are integrated in policy, planning, design and implementation, can we ensure that we create places that meet the needs of the diversity of people who want to use them."You can read the Cycling for Everyone report here: https://www.sustrans.org.uk/media/7377/cycling_for_everyone-sustrans-arup.pdfTranscript Laura Laker0:00Hi and welcome to the Active Travel podcast. Brought to you by the Active Travel Academy, which is part of the University of Westminster in London. I'm Laura Laker, an active travel journalist. Now we know cycling has benefits for physical and mental health as a low cost transport, for independent access to services, work and education, but there are people across society who can't access cycling. The most recent National Travel Attitudes Survey found two thirds of adults feel it's too dangerous to cycle and cycling is still predominantly something done by a small proportion of the population. In other words, it's not very diverse. According to a new report by Sustrans and Arup, Cycling for Everyone. 85% of people over 65, and around three quarters of disabled people, women, people at risk of deprivation and people from ethnic minority groups, never cycle. This report is what we're talking about today, what it tells us about why certain people don't cycle and what can be done to change that. So with me today, is one of the report's authors, Susan Claris, who is the global active travel leader at Arup. Hi, Susan.Susan Claris1:07Hello,Laura Laker1:08and Daisy Narayanan, who is Sustrans' director of urbanismDaisy Narayanan1:13Hi Laura.Laura Laker1:14Hi. So, yeah, thanks for coming on the podcast. It's great to have you both on; can you just tell our listeners a little bit about how the report came about, and who it's aimed at.Susan Claris1:26It's actually got quite an interesting story because I had to remind myself of this one it was it was actually from the Arup side, it was a colleague who joined us as a graduate back in 2015, and he'd done his dissertation on cycling, and older people. And shortly after joining us he sort of said, you know, there's not much guidance out there, wouldn't it be good if we could actually do something to look into this subject. And it took a bit of while to get it, get it all going but from that we had discussions with Sustrans. And the idea came about drawing on the Sustrans Bike Life data to actually produce his guide that would actually show how cycling can be made more inclusive and really can be made for everyone so that that was the background of it from the Arup side I don't know whether Daisy wants to talk about it from the Sustrans perspective.Daisy Narayanan2:12Yeah, I mean, just adding to what he said Susan from a Sustrans perspective, all Sustrans strategic priorities have 'for everyone' at its very heart. So, the whole concept of inclusive design has been something that me and Sustrans are really wanting to focus on, so it is so timely, this conversation with Arup, what bike life was saying to us as well. For the past year, you know, talking about diversity and inclusion and all set within the wider context of climate change, and the whole conversation around black lives matter and inclusion I think this is such a timely report, and you know it's been wonderful working with colleagues at Arup to bring this together.Laura Laker2:53It's really exciting isn't it because, as you say, inclusivity has become so much more prominent in public discussion as has the need for cycling infrastructure and active travel infrastructure in general, it feels like these agendas have really, risen just at the time that this report has come out. I know that you're working on it since 2019 and there's been a bunch of stages, including a literature review there was the bike life data, you've had focus groups where you've talked to people about why they don't cycle or why they do, and working out what you can do about that, you've had workshops with decision makers in the transport sector. And there's a database now of case studies of successful projects. And one of the things that Sustrans has found out through its Bike Life surveys, it's not that people don't want to cycle. 55% of people from ethnic minority groups, 38% of people at risk of deprivation 36% of women and 31% of disabled people who don't cycle would like to start. So that's a that's a huge amount.Susan Claris3:54I think if those surveys were actually redone now those numbers would be even higher. So if you think those those surveys were pre COVID pre lockdown and we've seen what a huge upsurge there's been an interest in cycling, as I said those numbers I think would be so much higher now.Daisy Narayanan4:09Absolutely I couldn't agree more. You know, we've seen that in our own areas and over lockdown we've seen this massive increase in in cycling and all kinds of people cycling, not just the usual people that you expect to see on our road cycling and I think that's been, you know, it's not you can have surveys and reports and all of that out there and statistics, but for me what has been really really powerful about this process is getting stories from people you know just understanding, getting right into the depths of why what the barriers are. And I think that's been really powerful in the report but more than that, you know, as Susan was saying, during lockdown. That's being so visible now, all of us can see how that change is required and people want that change to happen. And that, to me forms, quite a strong foundation for for going forward into policymaking going forward.Laura Laker5:10And the report, sort of touches on issues affecting different groups of people as statistics from earlier older people as women as people from ethnic minorities, people with disabilities. And although there are different needs across different groups there is a commonality isn't there there are sort of common themes that come up, and you have to, you know, obviously the roads have been quieter and so a lot of people have been cycling so road safety is going to be one of them. Can you say a bit more about other sort of common themes that we saw across different groups in terms of what's stopping them from cycling what would help them to do so.Susan Claris5:46Yeah, I mean in terms of the report we've sort of grouped the actions into into three main areas, so better places is certainly one of those three themes which is about safety, road safety, but it's also about sort of personal safety and harassment. That sadly has come through quite strongly. It is about the importance of cycling infrastructure being fully inclusive. So there's a very strong focus on the places but that it that that's not enough so that's why we focus on the other two key areas which is to be more inclusive in terms of governance and planning and decision making. And then also this welcome and support for for people to cycle. It sort of, it's not just I think we've moved from, you know, a few years ago. Cycling was not much thought about at all then we will onto the wall stick in a cycle lane and tick the box and we've done that. We've moved to well let's count how many people use it. And now we're moving on to saying well actually, you know, who are those people and who aren't those people and I think it's understanding, broadening the understanding of what inclusion is all about. So I think, you know, for TfL, Transport for London, for a long time inclusion has been about making things step-free. Make it step-free, that's inclusion. I think many people who think about it in terms of gender, but actually it's actually looking at it from the broadest possible perspective to make sure it's fully inclusive for everyone, and that's that's a real shift and that's going to take a lot more than, than purely infrastructure, it goes much wider than that.Daisy Narayanan7:21And adding to what is missing as well you know there's something about the language we use, and making sure that the imagery that we have, you know, that that talks to cycling is not just you know what you see generally, it has to be truly inclusive, it has to reflect our communities, our places. And again, you know, for me, if you step back and take a look at what what inclusive places means and there is, there is a danger in my mind about the word inclusive becoming, you know, becoming use so much you know it becomes a word like sustainable, or resilient, it becomes one of those words that are used quite often without quite going into the depth of what that means. And again you know what Susan was saying, a place has to be inclusive, it has to be welcoming for everybody regardless of age or race or faith and ability or income, all of that has to be part of it. And cycling that fits into that walking and cycling into that placemaking. And that shift in the narrative has been has been accelerated over the past two to three years. You know the conversations that I'm having here in Scotland, and across the UK I'm sure as well, is reflecting that kind of shift in attitude. And that comes from the report, I think, you know, quite clearly across the themes. Again, going back to what I was saying, there's quite a strong platform for that, you know, for the call to action you know what is our call to action, what are we asking, what are we asking policymakers to do. And I think this kind of shift in narrative is has been so critical and so crucial to that.Laura Laker9:08And as a delivery body Sustrans is obviously involved with a lot of local councils and local authorities, and in creating infrastructure for cycling and walking and I wonder what kind of impact this information is going to have what what you mean when you talk about inclusive spaces and how that will translate to physical space.Daisy Narayanan9:29It is already making a huge difference, you know it helps policymakers, it helps councillors, local councillors to say look people want this. This is what surveys are saying this is what they are telling us to do they want us to make spaces better for walking and cycling, but it also helps officials who are actually going out and building this, it helps engineers who are designing this this infrastructure that goes into a place or the design of a place. And finally, it helps, I think it helps, people to come together, it helps a community engagement process, where you can truly get people together to shape what the place looks like and to me that is so crucial. And that's something that we haven't got right and you know we've talked about this before we have to acknowledge where we, we need to do better. And I think what this report does is acknowledge that. and see, here's how we can go, we can do better.Laura Laker10:34And, yeah, like you say it's it's about having communities, having a say in what's happening and not just a small percentage of people.Daisy Narayanan10:44It has to reflect, the communities, absolutely, it has to reflect the people who live there and work there you know whatever the context of the place that we're talking about whether it's city or town or neighbourhood, the people who shape that place, so when you look at what needs to go in. It has to reflect the aspirations, and has to reflect the vision of what what people see their places to be, and cycling is such a big part of that,Laura Laker11:10you said in your foreword to the report about a lack of diversity in transport planning and how you're not only often the only woman you're the only person from an ethnic minority in the room.Daisy Narayanan11:23Absolutely, yes, you know, I remember going to meetings, and I joined Sustrans in 2012. So, you know, this is, eight years ago almost, and almost every meeting I was the lone woman or the lone person of colour, sat there and I remember going to a meeting once and someone asked if I was here to take notes. And I said, no I'm here to chair the meeting. So there's a perception around transport, that is, you know, macho and it's transport and I think what to me is so encouraging and so incredible. And Susan I'm sure you you've seen this in your experience as well you know the change in more women coming forward, you know, change and more of us having that having the strength to come forward and say this isn't right. And we need to we need to do better.Laura Laker12:18Yeah, and Susan you've talked about how we count cycling, and the report talks about this as well about how it's been about increasing numbers in the past and how that hasn't really served in terms of improving diversity perhaps you could tell us a bit more about that and what needs to change.Susan Claris12:35Yeah, So, I think you know just just counting the number of cycles using a facility. It's good to see those numbers go up, but actually it's important to look behind those numbers and see. I said, who it is cycling and but also as importantly, who isn't cycling and who could benefit from that so it isn't purely a numbers game and you know having counters on cycleways and seeing the amount of usage is great, but it's that's only part of the picture and I think what the report shows is this big unmet demand for cycling, which I think will be even higher now following following covid and lockdown. And it's how we actually make cycling more accessible for people both physically and culturally how they can how people can see it as something that they that they can do themselves you know so often the image is you know, and I ban colleagues from using the word bicycle you know try and talk about cycles to be more inclusive and, you know, the imagery and this was true when the obesity strategy came out and the GPs to prescribe cycling. Virtually all the news articles that accompanied that were of a, you know, a man on a bike, white of a certain age, you know, a lot of people they'd look at that and I think well if that's if that cycling that's not for me. And so I think it's it's it's just making it accessible and achievable and realistic for people, I think, is getting people to start either either people who haven't cycled for a long time maybe they cycled as children but haven't carried on in adults, or if someone's never cycled, you know it's like where do you start, it's immensely difficult because you're not gonna go out and spend, potentially hundreds of pounds on a bike. And you know, so it's that what is your entry point into cycling and I think that's where hire schemes or lessons and things can really help because for some people, they may not like it, it may not be for them so actually, a way of way of trying it and seeing how people get on with it in a supportive environment with supportive people, because, you know, a colleague of mine actually, in lockdown, I guess she's early 30s. She just recently learned to cycle, you know, and I think that's quite a big thing for an adult to learn to cycle, most of us do it when you kids and you fall off and you grade yourself and you know that's part of growing up but to actually, you know, do that as an adult, is, is a big step and I think it's brilliant she took a week off and you know she wasn't going anywhere. She couldn't travel so she was like, Well what can I do happen to coincide with a bike being on her streets, with a sign saying free to a good home. And it was like well this is a sign I need to learn to cycle, but it's it's a really, it's a really difficult. I think you know, don't underestimate that by any means.Daisy Narayanan15:19Absolutely. I think these stories are so powerful. When we run. One of the workshops we ran in Glasgow, as part of the reporting. There was a councilllor from Edinburgh Council, Councillor McInnes who spoke at that. And she talked about you know how she's in her late 50s, and she's very vocal about how she had cycled for over 30 years, and she was quite nervous about getting back on a bike, but then she's you know she had she felt the pressure as she put it to be seen on a bike. So she then she. The next step was to buy a buy, and then she says it's quite intimidating going into a shop, when you don't know anything about where you begin as. Where do you begin? So all of those steps were little barriers and she had to push through those and then finally she now commutes over 10 miles, well pre-lockdown, to the city chambers and back and she says it's completely changed her. How, how she looks at how she looks at her place actually because suddenly you see the batteries for yourself and as a Transport Convener how powerful is that? You can do that so I think it's, there's something so good about having these stories out there. And, you know, being able to talk about this. This is about people, isn't it, at the end of the day it's about people and cycling is, is the framework, on which we're talking about people's lives, and this.Laura Laker16:47And I guess I guess the temptation is that if you're if you've got a certain amount of money for cycling that you will do a linear route, as you've seen in the past from a wealthy area to city centre area, and you know it's like the low hanging fruit of cycling you know for a certain amount of money you'll get X number of people cycling they probably already got bikes they're already confident enough on the road to link up missing bits and that's what we've seen in a lot of cities around the UK. But I guess it's, it's so much harder to sort of look at, like, all of the different barriers that people face the argument that the report makes is that the people who have the greatest barriers should be the kind of focus is there potential people that can benefit the most.Susan Claris17:26Yeah, and I think looking at neighbourhood areas I mean as you say that the temptation is always to go for the radial routes and the commuting routes and I think that's the whole 'we design in our own image' and this is set out really powerfully in the book Invisible Women, you know, but actually, the more important things I think are the you know, are the local areas or neighbourhood areas half of all our trips are for leisure and shopping. So we should be focusing on those, only 15% of trips are for commuting. So I think actually sort of focusing on the commuting route is not the wrong thing to do but it's not the only thing we should be doing, and actually looking at making neighbourhoods better for cycling, you know, having cycle parking whether it's at shops or in people's homes, you know, particularly in areas, I mean, for me, one of the worst aspects of street design are cul de sacs, you know, looking at how you can work on housing estates designed around cul de sacs to make better routes for cycling so you don't have to follow the wiggly routes that cars follow so it's it's looking at some of those areas and then people might be encouraged to start cycling from their home. Maybe to begin with, they go to the local shops and then they find that quite useful, they go a little bit further and they go a bit further and it builds people's confidence, rather than actually sort of taking a, you know, a radial route into a town or city centre and focusing on that.Laura Laker18:41Yeah, and when you start to understand people different people's trips, so women as the report notes, women do a lot of trip chaining so it's you going one place you're doing something you're moving on to the next place, perfect for cycling and in the Netherlands more women cycle than men,Susan Claris18:54And older womenLaura Laker18:54And just doing these yeah and just by just doing these, these linear routes, you're basically designing everyone else out you're excluding everyone else and then people say that Cycling is white and male and middle class and it's because those are the kind of cyclists that we're designing for. And so in terms of measurement, we've, we've talked about how quantitative measurements are obviously not helping diversity. I know that the Leeds-Bradford cycle route was specifically built in an area that is low income households and poor transport links, and they've done a lot of qualitative work but I think they're in the minority there. What would good look like in this sense?Daisy Narayanan19:37One of the examples I can give you from, from up here in Scotland in Scotland Sustrans works with Scottish government and we deliver funding in partnership with local authorities to build walking and cycling infrastructure. And over the past couple of years as the programme has grown, it's called Places for Everyone, the focus has been on more deprived areas and the research and monitoring unit that work alongside the project delivery team, you know, are very very conscious that the for everyone piece is very much part of the monitoring. So to me that's quite, again, it's an example of how, you know, process can help. If you get your right processes in place to make sure that you're measuring the right thing, then that can then encourage everyone to do better. It depends on the context, which is different places will have different ways of measurement and different ways of what you see good looking likeLaura Laker20:34potentially the people with the greatest barriers and just thinking about investment and return on investment, which is something we're kind of obsessed with, In a way, certain groups or excluded groups are excluded because the. The benefits are external to transport so transport is almost a siloed thing that needs to make its own money in a way which doesn't make any sense because it's such a public good isn't it is especially when we talk about active transport it's, it's the physical activity benefits and often it's the people with greatest barriers, people who aren't getting exercise people with poor transport links, poor access to work and education, for whom the benefits will be greatest. So it's kind of harder to do but if you're looking in the round. There's just so much more benefit for society potentially.Susan Claris21:17And I think that's where it brings in the walking and cycling angle as well because cycling was featured quite heavily in the obesity strategy but i think you know recognising that telling someone who doesn't currently ride a bike to go and ride a bike is a very difficult ask and if there's someone who is overweight or obese then that's probably an even harder ask but I think if it can be in terms of increasing physical activity, walking and cycling the two go together really well, you know, and it always interests me that Sustrans' National Cycle Network is usable by people walking them by cycling so I think it's having active travel routes and promoting both walking and cycling, just as ways of being active and you know it isn't it isn't badging someone as a cyclist it's looking at people as people and those people walk sometimes it may cycle sometimes they might drive a car they might get on a bus, you know, people do all of those different things. But the key message is actually about, you know, promoting the active, the active side of it because of all the benefits it brings physical health and mental health.Daisy Narayanan22:19Absolutely and again, to your point Laura about the wellbeing aspect not being captured and when you measure the impact the project has; in Edinburgh in a project called the city centre transformation when I was in secondment to the council here for 18 months, and we were very clear from the beginning that we were not going to use the traditional methods of stag or the transport appraisal survey, you have to be under the umbrella of quality of life and quality of place. And that was quite an interesting process to see how you can put value to green space and to active places. And I think there's something quite exciting about how the work is starting to take shape, where, you know, yes you do the transport appraisals but then over that you layer in your wellbeing and your, you know, physical and mental health and your green spaces. And yeah, I guess the next step that we all need to take forward.Susan Claris23:12I think it's interesting in a way it can come from from other projects as well. So one of my favourite projects in our Arup is one we've got called Greener Grangetown which was down in Cardiff. And that actually started off as a drainage study. And then the idea was to put in greenery to help with drainage and that's what actually if we're putting in greenery, maybe we put in some, you know, walking and cycling as well and that the benefits just cascade in that way so is walking and cycling projects can come from unusual areas sometimes.Daisy Narayanan23:39I love that project, it's gorgeous.Laura Laker23:42We have one near me in Stratford actually that has an a lot of drainage with plants in and it's really nice to cycle pastSusan Claris23:49Rain gardensLaura Laker23:49That's right. Yeah. Yeah, it's really lovely actuallyDaisy Narayanan23:57We have that a lot during consultation for most projects. That's something that comes back so strongly. You want greener spaces you want to be able to access within five minutes, your local park or you want to have greenery and colour and wildflowers and all of that speaks to us as humans.Laura Laker24:17Yeah, there's a lot of temporary changes happening and in terms of temporary cycling infrastructure and presumably a lot of that is going to become permanent and there's a real opportunity isn't there to make our cities more resilient in terms of climate change and creating shade which is so important in creating better drainage, because water runoff is a massive problem with extreme weather. And, yeah, just that reallocation of road space from motor vehicles.There's been a lot of announcements from government, as we know, we've had Gear Change which is the government's vision for cycling we've had proposed highway code changes. And we have had new design guidance and obviously there's a lot happening with COVID, in terms of an emergency response for transport; I'm wondering how all of this kind of feeds in to this agenda of making cycling more diverse,Susan Claris25:11I think, i mean i think it's really timely I mean the fact that our report came out on the same day as Gear Change is a complete fluke because I think we chose the publication date back in March or something so it's just one of those really happy coincidences that it came out on the same day so I mean I really welcome all the policy announcements that are being made and you know it is it is a great sort of step forward compared to where, where we've been over the last few years. I think the big thing is what happens next because we've had all this good stuff in terms of Gear Change but then we have the planning reforms and the potential relaxation of planning. So it's like one part of government is saying all the good stuff about active transport but if there is then a relaxation, how do we actually make sure that when developments are planned that they are planned with walking and cycling in from the outset, and we don't end up with some of the housing developments that we've got now that are totally inaccessible by public transport or by active modes so I think that's there's a lot of welcome but there's a degree of caution there as well.Daisy Narayanan26:12I agree with that, and I think what for me is, is very encouraging about the Gear Change report is the language around it, it's quite directive, which I don't think we've had so far which I think is quite good. I'm also encouraged by the fact that it's not just the UK government that has announced increased investment for walking and cycling you can see Scottish Government, Wales, Northern Ireland, for the first time I think across the across devolved nations and the UK government. There's a real sense of we need to invest more in walking and cycling. And, you know, when you look at the whole picture. It's really important as Susan said to get the right to get the next stage right, make sure that the words that are put into policy are translated on the ground because the delivery on the ground is going to be for the local authorities, for boroughs, and we have to make sure that that disconnect is as small as possible, because you see that a lot, you know, the right words are being used, but then you see something on the ground and you just go that's not what it's meant to be. So I think that there's a piece of work there about that about local authorities being empowered to do what national policy is telling them to do.Laura Laker27:25Yeah, there's a lot of that isn't this these wonderful statements about putting pedestrians and people cyling first, and it just doesn't happen in the real world and one of the things in your report one of the three elements for targeted changes are governance planning and decision making. So I guess I guess that's, that's going to be there isn't it it's going to be about putting that into practice which is which is perhaps the hardest part it's easy to say something is harder to do itDaisy Narayanan27:56That's why you need the grassroots community. The community to feel empowered to to ask for that change because then then change happens at that local level. And when that then marries up with the national policy, then you can generally make magic happen.Susan Claris28:15I think that thing about think about support is really important because you know we've seen that it's always the people who are against schemes who shout the loudest, there was the recent YouGov poll that was showing that you know for every person against there's six and a half people supporting these schemes, but you don't tend to hear that voice. We know with some low traffic neighbourhoods that are going in, they're being badged as road closures, there are some quite vociferous lobbies typically from people outside of the area who come in to oppose, and you know it's very easy for a politician to hear the negative voice and not to hear that support and if the support is maybe coming from older people maybe they're not so engaged in the process. So I think we need a better mechanism for all people's voices to be heard, whether they're for or against rather than the vocal minority in either way, being dominant.Daisy Narayanan29:04I completely agree, and I mean I think more and more you're seeing that seeing the backlash against some of the temporary schemes you mentioned Laura, because, you know, things have been put in quite quickly and you know they're not the most beautiful, you know they're cones or wands, and that that doesn't provide the vision of what that street could look like when it's done well with thought and care. So there is, there needs to be that communication of what this specific temporary measure is about and how that then leads to the wider vision that everyone has to feed into and what it could be. So yeah absolutely the process of as Susan was saying there needs to be a better mechanism because we've got that quite right.Laura Laker29:45Yeah, because if what's happening now is being called out undemocratic in places in terms of temporary infrastructure going in before consultation takes place or the temporary infrastructure being there during the consultation, it gives everyone a chance to see it on the ground, and we know that having a car dominatedstreet is not an equitable place but at the same time having these consultations, which perhaps only highlight the voices of the vocal minority isn't necessarily democratic representation of who's for and against something it is quite a difficult one really isn't it because of the fundamental change and changes to our physical streets, it's never going to be easy is itDaisy Narayanan30:24Absolutely, I've got scars on my back and inbox to show thatSusan Claris30:29for people who aren't currently cycling which we know is a large part of the population, they're not going to be out there probably giving support for something to benefit cycling because they don't see themselves as a cyclist so they don't necessarily see that as of relevance to them alone benefiting them. So it is, it is very hard to actually get that support for something that you're not currently doing and you don't see as relevant to youDaisy Narayanan30:57know if you, if you are frail and if you have a physical or sensory impairment of any kind change is scary. Change is scary anyway but for someone who iss already feeling their lives are not what it should be, this kind of change is scary so I think there is something about the empathy that we need to have when we talk about projects like this it's not, it's not just this needs to be done because x y z. It's like let's do this together. And it sounds very motherhood and apple pie but I think if we get that right if we get that conversation right at the beginning, then we can save ourselves a huge amount of angst later on in the process.Laura Laker31:38The third element to these three recommendations is welcoming and supporting all people to cycle and I guess, perhaps you're arguing that this has to be from the beginning,Daisy Narayanan31:48yesSusan Claris31:49yeah I think it's I mean it's talking about the language and the imagery that we've already talked about, but I think also it's the cost and the barriers to getting getting a cycle So, you know, cycles generally are not cheap and so there can be an issue around cost and availability. But I think it's also in the report draws on the whole purchasing experience, and a very brief story if I may, my, my background is partly in anthropology. And one of the best studies I saw about the value of urban anthropology, it was it was conducted by Shimano and it was a quite a few years ago, and they were looking at, this was in America, why certain groups of people don't cycle, and the view was that they were too lazy, too fat, too whatever, didn't care. When, the anthropoologists went out and spoke to these people they said they've all had really positive associations with with cycling when they were children, but then they didn't see it as something that were relevant when they were older and they said if they went into cycle shops they found a very hostile environment. So they then talked to people in the cycle shops and they went, oh no no it's not hostile we welcome everybody you know, everybody is welcome here. So then what they did is they gave the people working in cycle shops $100 or something and told them they had to go to a department store and buy certain types of cosmetics. And when they walked into that department store they absolutely felt the discomfort that other people felt walking, and that's how they really got it that actually their place wasn't as welcoming as they thought it was so it's always trying to see something from the insider's viewpoint and I said, you know, cycle shops are not always a happy place or comfortable place to be if you're not part of that, that sort of type of people already, you know, so it's like it's a big step for someone who doesn't cycle and cycling now is quite technical and it's complex and you know what you've lost a lot of is basic bikes, a lot of people they don't want 21 gears, they don't know what to do with them. So they certainly don't want to start with 21 gears you know what, where, where is the basic bike gone that can give people that entry into cycling so I think that's, that's really important so people can actually get a cycle and then have some training on how to use it.Daisy Narayanan33:55Absolutely. And I think we also talked so much about safety and you know, we talk about cycling within transport terms quite a lot. I think we don't talk enough about the joy and delight. That cycling brings to you, And, you know, I got an ebike a year, a year and a bit ago and I love it. There is that sense of joy that comes with it, and I think the more we can talk about you know, this makes you feel good is, is as relevant to saying it makes you feel safe, it's good for your health and well being and the climate and all of that. Yeah, I don't think we should forget the joy.Laura Laker34:34Yeah, I remember being in Edinburgh. Last year, actually, I was going on a little biking trip and I borrowed an electric mountain bike, and I was whizzing through town it had nice fat tires so I didn't have to worry about the tram tracks, you know, Edinburgh is just full of trams. And then there was a guy next to me at the lights on this hill, up hill, and I just looked across at him and I was like, e-mountain bike best thing ever and he was like Yeah. And we both just whizzed off.Daisy Narayanan35:07Edinburgh is a city of seven hills and an ebike flattens the hills in Edinburgh i can ride around and not feel like I'm about to die.Laura Laker35:17Yeah, I love absolutely love I've got anebike as well and I absolutely love it. And it really does make it more accessible to so many more people for many so many reasons. Maybe I can ask you what you want the report to achieve. Maybe a big question or an obvious question.Susan Claris35:34I think, from my perspective I would like it to help decision makers politicians transport planners all the sort of people that are likely to read it actually realise that Cycling is for everyone. And I said to get rid of the conventional image of a person typically a man on a bike, and realise that actually cycling embraces all these different types of people and should embrace all these different types of people well you know from the five to 105 not even eight to 80 sort of thing so it is a viable form of transport for the majority of the population. And we just need to actually help that become real. And as Daisy said I think bringing the joy back into cycling as well so yes it's a great mode of transport from A to B, but it's so much more than that. But it yeah it is that cycling should be and is for everybody.Daisy Narayanan36:30Yeah, and just to add to this from my perspective there's also. I'm hoping that this report can accelerate change that needs to happen because I think we've demonstrated that change needs to happen, and people want change. So what this should do is now get that in motion get that really fast and from a personal perspective I hope that it also allows people to reflect on you know on attitudes, on how we how we perceive cycling. What do we think about when we talk about inclusive cycling, and even within Sustransto challenge ourselves to be better and to make sure that the For Everyone, that we want to be at the heart of everything we do. It's truly at the heart of what we do. And so yeah so external and internal, I think there is some reflection and then there is a lot of acceleration.Laura Laker37:22Yeah. Yeah, I think one of the things that stuck out from me in the report was you know just admitting that we've got things wrong and you know looking around at the people cycling generally speaking it's It is, it is a very narrow portion of the of society who feels brave enough is what it boils down to, to cycle on the roads and so obviously something has gone wrong, and I think is a chance for reflection and to move forward. So, yeah, super important report and really nice to talk to you both. I wonder if there's anything else that you wanted to say that you feel that we've missed out.Daisy Narayanan38:07I think from my perspective nothing much more to add, except that I love the fact that we have three women here talking about cycling. Yeah, which I think is is brilliant. And, you know, that this is even on the agenda and the cycling is so different when I joined Sustrans in 2012, as an architect slightly naive thinking I'm going to go to the world of walking and cycling, it's going to be amazing, no one can be angry in this world. It has been quite a learning process over the past eight years, but I think we're at the cusp of something quite incredible. And, yeah, the more we can collaborate and make that happen, I'm really excited for the future.Susan Claris38:54I think for me it's it's broadening the scope of cycling because so often it's associated with a sport and it's seen as a sporty activity. And I think the more we can just see it as something for, you know, everybody and something that you don't need a lot of kit for. It doesn't have to be fast it doesn't have to be competitive. You know it is almost that that that joy of the self-propelled transport, but getting getting away from the sporty side of it I think that that helps a lot because as soon as, as long as people see it as a sporty thing, they probably don't see it as relevant to themselves so it's almost getting back to. It's almost viewing the bicycle, and cycling the old fashioned way i think it's it's that different image.Laura Laker39:38Wonderful. Thank you both so much for coming on the podcast it's been great to hear from you.Susan Claris39:44Thanks Laura, it's lovely to talk to you.Daisy Narayanan39:44Thank youLaura Laker39:44Thank you for listening to the active travel podcasts lucky seventh episode with Sustrans' director of urbanism, Daisy Narayanan, Arup's global active travel lead, Susan Claris, and me, your host Laura Laker. You can find and subscribe to the active travel podcast online on our website at blog.westminster.ac.uk/ata/podcast, and you can follow us on Twitter and Instagram @active_ata. Let us know what you think, via social media or by emailing us at email@example.com . Thanks for listening; until next time.