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Asian Business Owners - A.B.O.
How to Build Confidence (While Building a Business)
Season 4, Ep. 15
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How do you build real confidence — especially when you're starting from scratch or switching careers?
I talked to Jingjin Liu, founder of ZaZuZu, Education Platform for women, about her journey from corporate life to launching a mission-driven business that empowers women.
Jingjin shares how she overcame self-doubt and still handles doubt, how she built confidence step by step and found her voice when she was in corporate in a male-dominated industry.
Other topics we covered in this episode of Asian Business Owners:
- How to build confidence through small actions
- Pricing your services and your worth
- Navigating gender bias in business
So whether you're an aspiring founder, pivoting in your career or looking to grow with purpose, listen to Jingjin's insightful story.
Content:
(00:00) Meet Jingjing
(01:22) How to Nurture Your Confidence
(04:55) The Role of Your Environment in Building Confidence
(06:28) The Concept of 'Fake it Until You Make it'
(11:41) How to Set Your Pricing
(19:32) Transition from Corporate to Entrepreneurship
(22:54) Exiting Her First Business: Lessons Learned
(24:24) Starting ZaZaZu, Education Platform for Women
(26:37) Connecting Sexuality and Confidence
(27:13) Rapid Fire Questions
(31:09) Navigating Male-Dominated Industries
(34:05) Why We Need Diverse Behaviours in the Workplace
(35:44) Dealing with Doubt and Challenges
(39:31) Building Multiple Businesses: The Secret Recipe
(43:41) Future Goals and Expanding Horizons
👉 To find out more about Jingjing:
Connect on LinkedIn
Jingjin's Ted Talk in Frankfurt — Confidence in the Bedroom leads to Confidence in the Boardroom
ELEVATE's newsletter
Waitlist of her next cohort — "Transform from hidden talent to visible leaders"
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📲 Instagram: @abo.pod | 🎥 Watch full episodes on YouTube
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