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The Mistakes That Shaped Me
Dr. Carmen Gould (live recording from the Marketing Tech Retreat)
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What do you do when your greatest strength becomes your biggest weakness?
In this exclusive live recording from the Marketing Tech Retreat in the beautiful Mornington Peninsula, Dr. Carmen Gould, Director of Global Marketing at RMIT University, shares the profound personal lesson that transformed how she thinks about leadership, organisations, and systems.
Carmen opens up about how resilience (her superpower) was actually preventing her from slowing down and listening to her body. Instead of exploring what was happening beneath the surface, she kept pushing through until her body forced her to listen.
They discuss:
- Why ignoring your body's signals can be a leader's downfall
- How to move from survival mode to regenerative leadership
- Creating conditions for renewal, not just resilience
- Building feedback loops that help you and your team thrive
- The interconnected elements of wellbeing that system thinkers can't afford to ignore
This conversation is essential listening for any leader who's ever been told that they're "too resilient" for their own good, or who's wondered whether pushing through is always the best solution.
About Dr. Carmen Gould:
Carmen is the Director of Global Marketing at RMIT University, leading cross-functional teams to drive student acquisition, brand strength, and strategic growth. With expertise in digital transformation across marketing, CRM, and CX ecosystems, she brings both strategic rigour and a human-centred approach to marketing leadership.
Hosted by notable CX thought leader, Tomas Haffenden:
Tomas started his career with arguably the toughest CX challenge of all - teaching mathematics to teenagers. Now an accomplished MC and keynote speaker on all things CX, his long list of directional shifts includes conversational consultant, comedian, futurist and currently Head of Service Design. Needless to say, Tomas is no stranger to how missteps can impact the journey and inform the leader you become as a result.
Find out more about Ashton Media's marketing events taking place across NSW and Victoria this year.
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