{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/fd3e050b-3ea3-4178-b5e1-16b4e8845351/4ab92ba2-cccf-44f7-b759-57422247806a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2 E4 | The value of a creative idea","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60d9d7b67c2a94886214835a/60d9d7c46041f000195a98b8.jpg?height=200","description":"<p>How can I harness, and protect, the value of my intellectual property? Creative ideas are valuable. But as a creative it can be hard to know what is worth protecting and when it’s worth sharing IP to get things made.</p><p><br></p><p>Hear from Wendy Zukerman of podcast <em>Science Vs,</em> who sold the idea to US company Gimlet Media and Animal Logic’s Zareh Nalbandian, on why IP generation is good business.</p>","author_name":"Australian Film Television and Radio School"}