{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/f8cf3133-0543-5b5b-85cb-e7a4e48bfaf5/e854bf25-8e91-41cc-9ab3-162f85095b01?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Secrets of Seducing Strangers with Josh Weltman","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6202ac9f5668e761825372c3/6202acf6484f8e0014358ac9.jpg?height=200","description":"<p>In this episode of the Unmistakable Creative, 25 year creative&nbsp;director and Mad Men co producer Josh Weltman who helped make&nbsp;Don Draper act and sound like a genius discusses his new book, Seducing&nbsp;strangers, and the art of persuasion through&nbsp;advertising.&nbsp;</p><p><br></p><p>HIGHLIGHTS</p><ul><li>How Josh Discovered his artistic talent at an early age</li><li>The importance of finding the right teacher at the right time</li><li>Why creativity is an aversion to the way things are&nbsp;</li><li>Why we miss moments when we experience flow&nbsp;</li><li>Lessons from the making of Mad Men</li><li>Why there is no path for people who inclined to make their own</li><li>How we can shift the thinking in our educational system</li><li>The power of creative cross training&nbsp;</li><li>The process of developing advertising campaigns</li><li>The 4 Key types of ads&nbsp;</li><li>The two main reasons human beings communicate&nbsp;</li></ul><p><br></p><p>Resources</p><p><a href=\"https://www.amazon.com/gp/product/076118175X/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=076118175X&amp;linkCode=as2&amp;tag=unmistakab02-20&amp;linkId=ENSPODUIF6BA6URG\" rel=\"noopener noreferrer\" target=\"_blank\">The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling</a></p><p><br></p><p>Quotes</p><p><em>I think that creativity is a pathological aversion to the status quo</em></p><p><em>Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.</em></p>","author_name":"Srinivas Rao"}