{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/f8cf3133-0543-5b5b-85cb-e7a4e48bfaf5/ab5fcfb7-4c87-4bcc-ad56-e2895faddb37?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A Look at the Rebranding of Our Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6202ac9f5668e761825372c3/6202acf6484f8e0014358eca.jpg?height=200","description":"<p>It's quite clear to many of you that we've made some significant changes in the last week by renaming the show and launching an incredibe new web site.&nbsp;In this backstage episode, Greg Hartle and I do a deep dive into the rebranding of BlogcastFM.&nbsp;</p><p><br></p><ul><li><strong>The early conversations about changing the name of the show</strong></li><li>Why any sort of brand fits into a particular parking spot</li><li><strong>How our brand has evolved over time&nbsp;</strong></li><li>Why your brand must make people feel a certain way</li><li><strong>The role that immediate impressions play</strong>&nbsp;</li><li>Why you shouldn't have to explain&nbsp;</li><li><strong>How to not become a victim of the innovator's dilemma</strong></li><li>The role that having a team plays in your growth&nbsp;</li><li>Disturbing statisics about solo entrepreneurship&nbsp;</li><li><strong>Why making really fast decisions is critical to your success</strong></li><li>Determinig the essence of your brand&nbsp;</li></ul>","author_name":"Srinivas Rao"}