{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Allie Lefevere: Standing Out Isn't a Matter of Taste, It's Survival","description":"Allie Lefevere co-founded Obedient, a branding agency built on the idea that humor sells better than fear. She walks through the science behind it - fear, grief and laughter all release adrenaline, but only laughter makes people loyal to you instead of to their own pain - and why most brands water themselves down into a sea of sameness. She also talks openly about the eating disorder she hid for six years and how learning self-worth became the decision everything else in her life rested on.","author_name":"Srinivas Rao"}