{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/f505a350-9aee-4644-86c0-83cf7479e8cb/82f938e7-b852-4a13-a88d-2ad006eb3060?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Unconsumption with Nisreen Shocair (Virgin Megastore)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60eefcb459ecdb1bc24de119/60eefcbcd705c20012eb681b.jpg?height=200","description":"One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less.","author_name":"Virgin"}