{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/f3e7b3be-7600-55a2-ab13-90336700cf18/69c4c3cca3dddd45e9bffe69?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#241 Tahlia Kennedy — Growing Tech Startup Kinso From Nothing and Rewriting the Marketing Rulebook","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6225fae2118c5487cf94dff4/1774501049003-face9cfb-3655-4ab9-92c9-373fc9f84ae2.jpeg?height=200","description":"<p>In this episode, I chat with <a href=\"https://www.instagram.com/tahlia.kennedy/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Tahlia Kennedy</strong></a>, Social Media and Marketing lead at <a href=\"https://www.instagram.com/kinso.app/\" rel=\"noopener noreferrer\" target=\"_blank\">Kinso App.</a></p><p><br></p><p>Tahlia shares what it's really like to grow a startup brand from the inside, and we get into the honest behind the scenes of building something on social media when there's no big budget, no rulebook, and a lot riding on getting it right.</p><p><br></p><p>We also explore the balance between building your personal brand and the brand you work for, and what this new generation of marketers is doing differently.</p><p><br></p><p>In this episode we cover:</p><ul><li>Growing a startup on social media from the ground up</li><li>What the behind the scenes of startup marketing actually looks like</li><li>Personal brand vs brand marketing and how to manage both</li><li>What most startups get wrong when they first hit social</li><li>Building a real community, not just a following</li><li>Advice for anyone wanting to break into startup marketing</li></ul><p><br></p><p>A fresh and honest conversation with someone redefining what modern marketing looks like.</p><p><br></p><p>Follow Tahlia</p><p><a href=\"https://www.instagram.com/tahlia.kennedy/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>INSTAGRAM</strong></a></p><p><br></p><p><br></p><p>—</p><p><br></p><p><br></p><p><strong><em>1% Good Club</em> Book!!</strong></p><p><a href=\"https://www.thegoodhumanfactory.com/products/1-good-club-book\" rel=\"noopener noreferrer\" target=\"_blank\">The Good Human Factory</a></p><p><a href=\"https://amzn.to/46ve1i2\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon</a></p><p><a href=\"https://booktopia.kh4ffx.net/e1xrkr\" rel=\"noopener noreferrer\" target=\"_blank\">Booktopia</a></p><p><br></p><p><strong>Cooper's Socials</strong></p><p><a href=\"https://www.instagram.com/cooperchapman/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://open.acast.com/networks/6361d2544a7b800011353297/shows/6225fae2118c5487cf94dff4/episodes/689af1db2dbca7f669c56597#\" rel=\"noopener noreferrer\" target=\"_blank\">TikTok</a></p><p><a href=\"https://www.linkedin.com/in/cooper-chapman-08a278151/\" rel=\"noopener noreferrer\" target=\"_blank\">Linked In</a></p><p><br></p><p><strong>The Good Human Factory Links</strong></p><p><a href=\"https://www.instagram.com/thegoodhumanfactory/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></p><p><a href=\"https://www.thegoodhumanfactory.com/#\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></p><p><a href=\"https://form.typeform.com/to/DSPSnvEH\" rel=\"noopener noreferrer\" target=\"_blank\">Workshop Enquiry</a></p><p>THE GOOD HUMAN FACTORY™️ 2020</p>","author_name":"The Good Human Factory"}