Brisbane's 4BC has announced a major programming shake-up after another bad ratings survey — Dean Miller and Sofie Formica are out of Breakfast, Michael McLaren is being networked in from 2GB, and the weekend line-up is being axed entirely in favour of Sydney content. Former 4BC radio producer Brett Debritz joins Rob McKnight to unpack the changes, and doesn't hold back — revealing 4BC has now churned through six breakfast hosts in six years, and questioning whether station management has learned anything from its ratings research at all. - Dean Miller & Sofie Formica replaced by Jason Matthews in Breakfast - Gary Hardgrave moves from Drive to Mornings - Michael McLaren networked in from 2GB for Afternoons - Carla Bignasca's local Afternoons show and weekend programming axed - Station Manager Siobhain Ryan confirms local job losses are coming Brett Debritz gives his verdict on where it's gone wrong — and what 4BC needs to do to win Brisbane back. 🔔 Subscribe, hit the bell, like and comment — join the conversation live! 📺 McKnight Tonight streams Monday, Wednesday & Thursday at 8pm AEST. 🎙️ Catch Media McKnight for weekly media industry analysis. #McKnightTonight #4BC #RadioNews #BrisbaneMedia #MediaMcKnight
","author_name":"Robert McKnight"}