Michelle Lee — Chief Brand Officer at Front Row and former Editor-in-Chief of Allure — joins Fat Mascara to unpack K-beauty's second wave, and why it's influencing how every brand operates. We discuss the business approach that sets K-beauty apart from the rest of the world, and drill down on the strategies K-beauty brands consistently rely on — from ingredient-first innovation and embracing multiple platforms to making every product even just 5% better. Plus, get insight into the next K-beauty trends coming down the pipeline.
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