Digital artist Ines Alpha is pushing the boundaries of how we think about makeup—and beauty. She tells us about her creative process and explains how she brings elects of fantasy and enchantment to human faces in video post-production and augmented reality. We discuss what the future of makeup could look like (IRL, in the metaverse, and using VR glasses and headsets); the psychological effects of face filters; how she uses artificial intelligence in her art; and what she does as the global creative e-makeup director for Prada Beauty.