{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/e6a92aaf-8518-4cbc-a4be-2f760ded435a/64fb5abb722480001123d147?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis ","description":"<p>Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with.&nbsp;</p><ul><li>Products mentioned in this episode: <a href=\"https://shopmy.us/collections/246386\" rel=\"noopener noreferrer\" target=\"_blank\">shopmy.us/collections/246386</a></li><li>Episode recap with links:&nbsp;<a href=\"https://www.fatmascara.com/blog/casey-lewis\" rel=\"noopener noreferrer\" target=\"_blank\">fatmascara.com/blog/casey-lewis</a></li><li>Sponsor links &amp; discount codes: <a href=\"https://www.fatmascara.com/sponsors\" rel=\"noopener noreferrer\" target=\"_blank\">fatmascara.com/sponsors</a></li><li>Private Facebook Group:&nbsp;<a href=\"https://www.facebook.com/groups/301355990240321/\" rel=\"noopener noreferrer\" target=\"_blank\">Fat Mascara Raising a Wand</a></li><li>Social media:&nbsp;<a href=\"https://www.instagram.com/fatmascara/\" rel=\"noopener noreferrer\" target=\"_blank\">@fatmascara</a>,&nbsp;<a href=\"https://www.instagram.com/jessicamatlin/\" rel=\"noopener noreferrer\" target=\"_blank\">@jessicamatlin</a>,&nbsp;<a href=\"https://www.instagram.com/jenn_edit/\" rel=\"noopener noreferrer\" target=\"_blank\">@jenn_edit</a></li><li>Submit a \"Raise A Wand\" product recommendation and be featured on the show:&nbsp;email&nbsp;<a href=\"mailto:info@fatmascara.com\" rel=\"noopener noreferrer\" target=\"_blank\">info@fatmascara.com</a>&nbsp;or leave a voicemail at&nbsp;<a href=\"tel:1646-481-8182\" rel=\"noopener noreferrer\" target=\"_blank\">646-481-8182</a></li></ul><p><br></p>","author_name":"Jessica Matlin"}