{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/dba8f56e-cd21-4164-a184-2397b4784ead/30012acf-63b5-4683-9ede-8b0dc1e85044?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rouleur June Podcast: Phil White and Anna Dopico - the Cervélo Story","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60edc0aa8a822b6646c6cd76/60edc0d845e7b6001ada7d2f.png?height=200","description":"<p>The Rouleur team are joined by Phil White, co-founder of Cervélo, and his wife Anna Dopico - who's written a book about the company's remarkable story. Phil and fellow engineering student Gerard Vroomen started Cervélo in a basement and it grew into one of the most respected brands in cycling. But the pressures of running a rapidly expanding business, financial crises and the - possibly unwise - decision to run their own pro team, led the founders to sell the company. Phil and Anna remember the highs and lows. Plus: which company is making its tyres out of dandelions - and why? And what happened when Stuart Clapp tried to put a cyclist on a thoroughbred racehorse. Spoiler - it didn't end well. WARNING: There's some strong language in this edition, mostly from the presenter, Ian Parkinson. But Stuart joins in as well. You can take the boy out of Essex....</p>","author_name":"Rouleur Magazine"}