How did Castore disrupt global kit deals to build a British sportswear brand valued at almost £1bn? Hannah Prevett speaks to co-founder Tom Beahon about taking on Nike and Adidas.
In this episode of The Business, we look at how Castore transformed from an ambitious startup into a major player in sportswear, securing high-profile kit sponsorships across Premier League Football clubs and international athletics.
Alongside his brother Phil, Tom founded the brand from his parents' kitchen table in 2015 - channelling his early setbacks as a football player into focus and resilience. On the show, he explains what it was like to recover from the Aston Villa kit debacle, lifts the lid on Sir Jim Ratcliffe’s investment and walks through landing Sir Andy Murray as an investor.
We examine the corporate strategy, supply chain management and entrepreneurship required to challenge legacy sportswear giants. \"It didn't make sense to us why there wasn't a British competitor to Nike, Adidas, Puma,\" Beahon says. \"Why can't there be a premium British alternative to these guys? And if not us, then who?\"
From navigating shifting consumer demand to expanding into global markets, we analyse what the growth has meant for the company so far, and what might be next.
Guest:
Presenter:
Producer: Hope Federico
Video Producer: Bronwen Latham
Executive Producers: Emily Leahy and Miriam Hall
Photo Credit: Getty
Get in touch: thebusiness@thetimes.com
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