{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/db63e563-1a27-4446-8f4a-06473a5b69a2/6931d961e35cc9266bf69284?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Chicken Wars: Can KFC still rule the roost?  With KFC's Rob Swain","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0e491a8cbe627d3cf13d/1764872853884-c30c54d6-a4bc-4306-8ad3-ed30a00a8e5c.jpeg?height=200","description":"<p>Fried chicken is booming in Britain - the market is now worth over £3bn a year. Up and down high streets, a whole new generation of fast food chicken restaurants have sprung up, buzzy US imports like Wingstop and Dave’s Hot Chicken, putting pressure on the established brands.</p><p><br></p><p>In part, it’s down to Gen Z enthusiasm, driven by pop culture hits like Chicken Shop Date as well as viral ASMR videos of crunching, chewing and sizzling.&nbsp;</p><p><br></p><p>So how can the market leader and established brand KFC maintain its dominance? And what does the fried chicken boom tell us about the way Britain - and British diets - are changing ?</p><p><br></p><p>Guest:&nbsp;</p><ul><li>Rob Swain, General Manager, KFC&nbsp;UK &amp; Ireland</li></ul><p>Hosts:&nbsp;</p><ul><li>Hannah Prevett, Associate Business Editor, The Sunday Times</li><li>Dominic O’Connell, columnist, The Times &amp; business correspondent, Times Radio</li></ul><p><br></p><p>Producer: Miriam Hall</p><p>Senior Producer: Julia Johnson</p><p>Development Editor: Sandra Shmueli</p><p>Executive Producer: Kate Ford</p><p>Get in touch: thebusiness@thetimes.com</p>","author_name":"The Times"}