{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Weekend Intelligence: Do you want to be a record breaker?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62e286a934d4d93d6587424a/1705068860506-1f266c48052e6eef9e3c688a5d07178a.jpeg?height=200","description":"

In this episode, The Weekend Intelligence goes inside the business of record breaking. When the Guinness World Records began, it was an austere collection of strange and unusual facts. Now, it’s a marketing behemoth, capable of bestowing greatness on its record breakers. This is a story about digital transformation and personal branding in the social media age, told by THE ECONOMIST’s Barclay Bram, who goes in search of personal glory. 


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