{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/f2f61a23-c59e-4a44-bfbc-838d28c9a066?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556b7.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant &amp; Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>What direct response videos are</li><li>The main types of video used in promotion and marketing&nbsp;</li><li>How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing</li><li>The main keys to success in video marketing</li><li>How factoids at the beginning of your video can improve your video performance</li><li>Why authenticity is more important than the production value when it comes to video marketin</li></ul><p><br></p><p>Plus, Rick provides his top tip for the audience when it comes to video marketing.&nbsp;</p><p><br></p><p>If you'd like to connect with Rick you can find him on <a href=\"https://twitter.com/rickcesaridrtv\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter here</a> and on <a href=\"https://www.linkedin.com/in/rickcesaridrtv/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}