{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/eb545c7a-b2e2-4304-8e03-3b2314b2f9fa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556a2.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at <a href=\"http://www.freewheelingtraffic.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Freewheeling</a> to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How Google smart bidding has improved so much over the last few years, and why it will keep on improving</li><li>The results that Rob has seen from recent tests from 3 different clients</li><li>Rob's 3 steps for achieving smart bidding success&nbsp;</li></ul><p><br></p><p>Plus, Rob provides his top tip for the audience.&nbsp;</p><p><br></p><p>You can find Rob's talk from the Search Advertising Show, <a href=\"https://www.youtube.com/watch?v=t9JHzyEXtWI\" rel=\"noopener noreferrer\" target=\"_blank\">Google Ads Smart Bidding Best Practise here</a>.&nbsp;</p><p><br></p><p>If you'd like to connect with Rob you can find him on <a href=\"https://www.linkedin.com/in/robpwatson/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a> and <a href=\"https://twitter.com/robpwatson\" rel=\"noopener noreferrer\" target=\"_blank\">on Twitter here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}