{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/ea83b71a-e635-43ed-a974-4a6bae8a3e4c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6557d8.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is&nbsp;joined by Lindsey Pickles, Director and Founder at <a href=\"https://www.brightdials.com/\" target=\"_blank\">Bright Dials</a>&nbsp;to talk about common marketing automation challenges and how you can overcome them.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to know if you've got the right automation platform for your business</li><li>Why training your team is really important when it comes to marketing automation</li><li>Why it's important to map and document your workflows and processes and share your knowledge across the business</li><li>The impact of GDPR on marketing automation</li><li>How you can use marketing automation tools to show ROI and get yourself more budget!&nbsp;</li></ul><p><br></p><p>Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.</p><p>&nbsp;</p><p>If you'd like to connect with Lindsey, you can find her <a href=\"https://twitter.com/lindseypickles\" target=\"_blank\">on Twitter here</a>&nbsp;and on <a href=\"https://www.linkedin.com/in/lindseypickles/\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}