{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"#400: Creating a Go-To- Market Framework - James Loomstein","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6559c1.jpg?height=200","description":"In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. \n\nNext they move on to discuss the following questions: \nWhy do Companies need to think about marketing systems not tactics?\nWhy it is important that you focus the attention of the consumer? And how do you achieve this?\nThe market framework evolved by James.\nThe go to market framework - the details - as evolved by yourself\n\nFinally James talks about his top tip and key takeaway for our audience.\n\nIf you'd like to connect with James you can find him here:\n\n Twitter: @RogueThink and @Jloomstein.\n\nRogue: www.GoRogue.net ","author_name":"Rough Agenda"}