{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/e0762854-3578-46b6-bb49-79f00ec50022?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6557a8.png?height=200","description":"<p>In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.</p><p><br></p><p>Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:</p><p><br></p><ul><li>The key strengths of humans vs machines (hurrah!)</li><li>Why the future requires humans &amp; computers to work together</li><li>Why lightning = beef</li><li>Why machines aren't<em> quite </em>ready to write all of your ads</li><li>How machine learning is impacting bid management in paid media</li><li>Why larger corporations have a distinct advantage when it comes to using machine learning</li></ul><p><br></p><p>You can connect with Brad on Twitter <a href=\"https://twitter.com/bgtheory\" target=\"_blank\">@bgtheory</a> or via <a href=\"https://adalysis.com/\" target=\"_blank\">adalysis.com</a>.</p> ","author_name":"Rough Agenda"}