{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/e015135c-f379-4c20-be74-cefae50e3c36?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655501.png?height=200","description":"<p>Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code.&nbsp;</p><p><br></p><p>Oribi&nbsp;helps thousands of companies to:</p><p><br></p><ul><li>Know exactly how each marketing activity and channel contributes to sales</li><li>Optimize their funnel</li><li>View all their key metrics, trends, and marketing budgets in one dashboard</li><li>Analyze and optimize paid campaigns</li><li>Credit every single marketing activity, from paid campaigns to newsletters and content</li></ul><p><br></p><p><strong>For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.</strong></p><p>&nbsp;</p><p>In this episode we discuss:</p><p><br></p><ul><li>Oribi's origin story</li><li>How Oribi helps business owners and marketers collect useful marketing data without the need for developers</li><li>What Oribi does differently to Google Analytics</li><li>A breakdown of Oribi's key features and functionality</li><li>How Oribi uses AI to surface marketing insights</li><li>Who is Oribi best for?</li><li>The considerations behind Oribi's key marketing messages (Google Analytics is old!)</li></ul><p><br></p><p>CONNECT WITH IRIS / ORIBI</p><ul><li><a href=\"https://oribi.io/\" rel=\"noopener noreferrer\" target=\"_blank\">https://oribi.io/</a></li><li><a href=\"https://www.facebook.com/getoribi/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/getoribi/</a></li><li><a href=\"https://twitter.com/getoribi\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/getoribi</a></li><li><a href=\"https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g</a></li><li><a href=\"https://www.linkedin.com/company/oribi\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/company/oribi</a></li><li><a href=\"https://il.linkedin.com/in/irisshoor\" rel=\"noopener noreferrer\" target=\"_blank\">https://il.linkedin.com/in/irisshoor</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p><br></p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}