{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/df68b986-b7e8-420a-83cb-7f1a235e2f5a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#495 Why Podcast Interview Marketing is the Next Gold Rush: Interview with Tom Schwab","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655792.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder &amp; Chief Evangelist Officer at <a href=\"https://interviewvalet.com/\" target=\"_blank\">Interview Valet</a> to talk about podcasting and why it should play an important part in your marketing strategy.&nbsp;</p><p>On the show you'll learn:&nbsp;</p><p>&nbsp;</p><ul><li>Why podcast interviews convert 25 times better than blogs</li><li>How podcasts can help to build trust</li><li>How to find and get booked on the podcasts that matter to your business</li><li>How to be an ideal guest &amp; predictably turn listeners into leads</li><li>Why you should have a landing page for your podcast show</li></ul><p><br></p><p>Plus, Tom provides his top tip/key takeaway.&nbsp;</p><p><br></p><p>If you'd like to connect with Tom you can find him <a href=\"https://twitter.com/TMSchwab\" target=\"_blank\">on Twitter here</a> and on <a href=\"https://www.linkedin.com/in/thomasmschwab/\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}