{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/d894473b-8058-473a-b3fc-09bd639f388d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#524 Tips For Brands Entering The B2B/Amazon Business Marketplace","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556e9.png?height=200","description":"<p>On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder &amp; CEO at <a href=\"https://www.orcapac.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Orca Pacific</a> to talk about Amazon and why you need to be take marketing on amazon seriously.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)</li><li>How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right time</li><li>Why you need to be thinking about Amazon when it comes to search advertising&nbsp;</li><li>Why you should be thinking about Amazon display advertising&nbsp;</li><li>Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)</li><li>Why smaller brands should focus on the search side of Amazon</li></ul><p><br></p><p>Plus, John provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with John you can find him <a href=\"https://www.linkedin.com/in/johnlouisghiorso/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}