{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/d803409d-d48b-4013-9829-6000ab11aca3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65569b.png?height=200","description":"<p>On this week's episode of the Internet Marketing Podcast, Andy is joined by&nbsp;Kirk Williams, owner at <a href=\"https://zatomarketing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Zato Marketing</a> to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>The current state of advertising automation&nbsp;</li><li>Some of the limitations with automation and attribution</li><li>Why digital advertising isn't the dot com bubble</li><li>Why the marketing funnel isn't dead&nbsp;</li><li>Why smart shopping is a black hole when it comes to data and reporting</li><li>Why Kirk believes smart shopping should include more data for it's users&nbsp;</li></ul><p><br></p><p>Plus, Kirk provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Kirk, you can find him<a href=\"https://twitter.com/PPCKirk\" rel=\"noopener noreferrer\" target=\"_blank\"> on Twitter here</a> and on <a href=\"https://www.linkedin.com/in/ppckirk/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}