{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/d38c3123-1c6e-4e85-b320-c085a628d7a2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6557bb.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How there's been a shift in power in terms of brand and customers</li><li>How customers have become marketers for brands among the rebellion against advertising</li><li>Why customers always win and why customer loyalty is becoming harder to gain</li><li>Why Mark is against marketing automation and thinks it's the enemy of great marketing</li><li>Mark's manifesto for human-centered marketing</li></ul><p><br></p><p>Plus Mark provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Mark, you can find him <a href=\"https://twitter.com/markwschaefer\" target=\"_blank\">on Twitter here</a> and on <a href=\"https://www.linkedin.com/in/markwschaefer/\" target=\"_blank\">LinkedIn here</a>. You can also find more <a href=\"https://businessesgrow.com/\" target=\"_blank\">info on his books, his podcast and blog here</a>.&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p> ","author_name":"Rough Agenda"}