{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/cd890203-d6e6-49ab-a7ee-c023a29005f4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Incorporating Digital Marketing into an Established Business: Interview with Ryan Cote","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655897.png?height=200","description":"<p>In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at <a href=\"https://www.ballantine.com/im/\" target=\"_blank\">Ballantine</a>&nbsp;to talk about how to incorporate digital marketing into an established business.&nbsp;</p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>What SEO looks like in 2018 &amp; the importance of Click Through Rate&nbsp;</li><li>The key factors to help maximise your content marketing efforts</li><li>How to use Google Search Console to find your existing blog posts to double down on</li><li>How to use SEO &amp; PPC to maximise your lead generation efforts on your site</li><li>Why it's important to diversify your digital plan and uses multiple channel</li></ul><p><br></p><p>Plus, as usual Ryan provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Ryan you can find him on <a href=\"https://twitter.com/ryancote\" target=\"_blank\">Twitter here</a>, on <a href=\"https://www.linkedin.com/in/ryan-cote-7674381/\" target=\"_blank\">LinkedIn here</a> and his <a href=\"https://www.ryancote.net/\" target=\"_blank\">personal website here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}