{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/c4f56245-603a-4e4b-9fe4-09008c157f58?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655835.png?height=200","description":"<p>On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.&nbsp;</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce</li><li>Why personalisation is a key part of customer experience and extremely important on mobile</li><li>The impact of AI on personalisation, how it works and what it can do</li><li>Tips for how businesses can implement AI</li><li>How your approach to personalisation should differ depending on the vertical industry you operate in</li></ul><p><br></p><p>Plus, as usual Jim provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Jim you can find him <a href=\"https://twitter.com/jim_lofgren\" target=\"_blank\">on Twitter here</a> and and <a href=\"https://www.linkedin.com/in/jimlofgren/\" target=\"_blank\">on LinkedIn here</a>.</p> ","author_name":"Rough Agenda"}