{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/bc0f801a-2edc-44cc-bf79-2cdead8edd3a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65584b.png?height=200","description":"<p>On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at <a href=\"https://crimtan.com/\" target=\"_blank\">Crimtan</a>, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can <a href=\"http://www.sitevisibility.co.uk/blog/2018/09/13/463-a-new-dawn-in-programmatic-display-advertising-interview-with-andy-houstoun/\" target=\"_blank\">give it a&nbsp;listen and read Andy's blog post on the same topic here</a>.&nbsp;</p><p><br></p><p>To recap, over the course of the shows you'll learn:</p><p><br></p><ul><li>What programmatic display advertising is and how it works</li><li>A brief summary of GDPR and how it’s affecting programmatic display advertising</li><li>The impact and fallout of GDPR – what has actually happened since it was implemented?</li><li>How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking</li><li>How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness</li><li><br></li></ul><p>Plus, Andy provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>Want to connect with Andy, you can find him <a href=\"https://twitter.com/home_ah\" target=\"_blank\">on Twitter here</a>, email him at&nbsp;<a href=\"mailto:ahoustoun@crimtan.com\" target=\"_blank\">ahoustoun@crimtan.com</a>&nbsp;or call Crimtan on&nbsp;<strong>+44(0)20 7821 6864.&nbsp;</strong></p> ","author_name":"Rough Agenda"}