{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/ba594cec-ed72-4a28-b881-b03a4cf50a18?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6559a6.jpg?height=200","description":"In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.\n\nOn the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: \nthe idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience. ","author_name":"Rough Agenda"}