{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/b35b7a27-ee44-4386-9fcc-197f7d6ecda1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#417 Search & Content Strategy: Interview with Aaron Agius","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655964.png?height=200","description":"<p>In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of <a href=\"https://louder.online/\" target=\"_blank\">Louder.Online&nbsp;</a>to discuss search &amp; content strategies.&nbsp;</p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Some of the common mistakes that are made when it comes to content strategy</li><li>How businesses often have a lack of an actual strategy &amp; just jump straight into writing content&nbsp;</li><li>The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are&nbsp;</li><li>Why answering questions and solving problems is key to content creation</li><li>Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.&nbsp;</li></ul><p><br></p><p>Plus, as usual Aaron provides his top tip/key takeaway.&nbsp;</p><p><br></p><p>If you'd like to connect with Aaron you can find <a href=\"https://twitter.com/IAmAaronAgius\" target=\"_blank\">him on Twitter here</a>.&nbsp;</p><p><br></p> ","author_name":"Rough Agenda"}