{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/b28e99b7-cc37-46ee-84d7-1d69ac5613ac?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655978.jpg?height=200","description":"In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.\n\nAndy and Tim discuss:\n\n - The triune brain model (find out who is really in charge!)\n\n- Whether it's possible for consumers to avoid being brainwashed by marketing\n\n- Why it's important for marketers to consider the context in which users are being asked to make conversion choices\n\n- How using comparisons can be useful a useful technique when launching new products\n\n- Why you should apply framing and bracketing techniques to all areas of your marketing ","author_name":"Rough Agenda"}