{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/b236b75c-df59-4a79-b247-01c9d19a5b79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"554 Tips for Building Your Brand with Olaf Gueldner from Goodwood","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655635.png?height=200","description":"<p>On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at <a href=\"www.goodwood.com\" rel=\"noopener noreferrer\" target=\"_blank\">Goodwood</a>, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>How to shift focus from a physical operator to become a digital media giant?</li><li>The lessons learnt from bringing services in-house</li><li>Why your audience is King, but content is everything</li><li>Why it's so important to for businesses to understand their audience </li><li>Why measurement is so important \"If you can’t measure it then you can’t improve it!\"</li></ul><p><br></p><p>Plus, Olaf provides his top tip for the audience.</p><p><br></p><p>If you'd like to connect with Olaf, you can do so <a href=\"https://www.linkedin.com/in/olafgueldner/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a> and you can also find out about <a href=\"https://www.goodwood.com/grr/\" rel=\"noopener noreferrer\" target=\"_blank\">Goodwood's media business here</a>.</p><p><br></p><p>To connect with SiteVisibility:</p><ul><li><a href=\"https://www.sitevisibility.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk/</a></li><li><a href=\"https://twitter.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/SiteVisibility</a></li></ul> ","author_name":"Rough Agenda"}