{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/b1e6f33d-73f9-43e4-832a-0cac7b6264c4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#505 Creating Killer Outreach Emails for Link Building: Interview with Hana Bednarova","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655752.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at <a href=\"https://www.hanabednarova.co.uk/\" target=\"_blank\">Bednar Communications</a> to talk about how to use digital PR and reach out to journalists in order to get links.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to reach out to journalists - what works and what doesn't&nbsp;</li><li>Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us</li><li>Hana's favourite tactics for using digital PR for link building</li><li>How we can boost our link building while running larger campaigns</li><li>How you can undertake larger campaigns on a budget&nbsp;</li><li>Hana's tips for when a campaign doesn't perform</li></ul><p><br></p><p>Plus, Hana provides her top tip/key takeaway for the audience.</p><p>&nbsp;</p><p>If you'd like to connect with Hana you can find her <a href=\"https://twitter.com/Miss_HanaB\" target=\"_blank\">on Twitter here</a> or on <a href=\"https://www.linkedin.com/in/hbednarova/\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}