{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/ae2ecc8c-c2ca-4c40-ab28-61414366d275?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65578b.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author &amp; founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to focus on the ideal client for your business&nbsp;</li><li>Why it's important to move away from just working with anyone who has the cash</li><li>How having ideal clients in mind can help you to focus in our your overall marketing message</li><li>How you can create a demand for your services in a way that works for you&nbsp;</li><li>Why relationships are extremely important in attracting and retaining clients</li><li>How you can build relationships online&nbsp;</li><li>The importance of nurturing and following-up with your contacts&nbsp;</li><li>How to follow-up without being too intrusive</li></ul><p><br></p><p>Plus Steve provides his key takeaway for the audience.&nbsp;</p> ","author_name":"Rough Agenda"}