{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/a738e495-6a03-46ce-91a5-5a090e49ed15?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#514 How To Grow Your Podcast: Interview with Benjamin Shapiro","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65571f.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the <a href=\"https://benjshap.com/martech-podcast\" target=\"_blank\">Martech Podcast</a> and founder of <a href=\"https://benjshap.com/\" target=\"_blank\">Ben J Shap LLC</a> to talk about podcasting, how he grew his audience and&nbsp;how you can grow yours. </p><p><br></p><p>On the show you'll learn:&nbsp;</p><ul><li>How Benjamin found his career fit as a marketer &amp; why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)</li><li>Why we're seeing such a growth in podcast consumption right now</li><li>The secrets to Benjamin's podcast growth &amp; how you can grow a podcast both organically and through paid acquisition</li><li>Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts</li><li>Why you need to understand the balance of marketing foundation vs growth strategy</li></ul><p><br></p><p>Plus, as usual, Benjamin provides his top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Benjamin, you can find him <a href=\"https://twitter.com/benjshap\" target=\"_blank\">on Twitter here</a> and <a href=\"https://www.linkedin.com/in/benjshap\" target=\"_blank\">on LinkedIn here.</a></p> ","author_name":"Rough Agenda"}