{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/9b35efd4-fe13-4c54-b53b-82050149bf17?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556a9.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder &amp; CMO at <a href=\"https://miappi.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Miappi</a> to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>What earned media and consumer generated content is</li><li>The difference between 1st party content and 3rd party content</li><li>The benefits of consumer generated content&nbsp;</li><li>Why consumers are becoming sceptical about influencer marketing&nbsp;</li><li>How community marketing works for brands &amp; how it differs from influencer marketing</li></ul><p><br></p><p>Plus, Toby provides his top tip/key takeaway for the audience.&nbsp;</p> ","author_name":"Rough Agenda"}