{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/9aa8341b-c9ac-45ce-ba11-3b4547a7ba0c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556b0.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at <a href=\"https://lolly.co/\" rel=\"noopener noreferrer\" target=\"_blank\">Lolly.co</a> to talk about automation and it's importance in digital marketing in 2020.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How you can link your automation tools together through API's</li><li>Why you should consider using <a href=\"https://ifttt.com/\" rel=\"noopener noreferrer\" target=\"_blank\">IFTTT</a>&nbsp;</li><li>Why data is extremely important when it comes to automation and PR&nbsp;</li><li>Why quality matters when it comes to SEO&nbsp;</li><li>Why one link from a high quality site is much better than 100 links from smaller sites</li><li>The state of content marketing today and where it's headed in 2020</li></ul><p><br></p><p>Plus, Daniel provides his top tip for the audience.&nbsp;If you'd like to connect with Daniel, you can find him <a href=\"https://www.linkedin.com/in/daniel-cooper-03422a42/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn here</a></p> ","author_name":"Rough Agenda"}