{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/965817fc-1770-4ba3-95f5-0c3bc4944862?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How SEO Insight Reveals the Content We Need: Interview with Charlie Williams","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65583a.png?height=200","description":"<p>On this week's episode of the Internet Marketing Podcast Andy is&nbsp;joined by Charlie Williams, SEO consultant at <a href=\"https://chopped.io/\" target=\"_blank\">Chopped</a>, and Strategist at <a href=\"https://www.screamingfrog.co.uk/\" target=\"_blank\">Screaming Frog</a> to talk about SEO and how SEO insights can help to reveal the content that we need to be producing.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>How to know what kind of content to create and the&nbsp;content that your audience is consuming</li><li>How SEO works as a feedback loop</li><li>Why mindset and framework is just as important as using marketing tools</li><li>Charlie's tips for how to get the data that you need by using tools like Google Analytics and Search Console</li><li>Why user surveys can be a great way to inform your content marketing strategy</li></ul><p><br></p><p>Plus, Charlie provides his top tip and key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Charlie you can find him <a href=\"https://twitter.com/pagesauce?lang=en\" target=\"_blank\">on Twitter here</a> and <a href=\"https://www.linkedin.com/in/charlie-williams/\" target=\"_blank\">on LinkedIn here</a> and you can also find the slides from his talk on the same subject earlier in the year&nbsp;<a href=\"https://www.slideshare.net/pagesauce/how-seo-insight-reveals-the-content-we-need-seodaydk-january-2018\" target=\"_blank\">here.</a>&nbsp;</p> ","author_name":"Rough Agenda"}