{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/9238f576-5307-4a74-96d7-01399931eb53?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655691.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at <a href=\"https://www.nerdsdoitbetter.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Nerds do it Better</a> to talk about how you can use data to help you acquire new business online.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals</li><li>Why you need to concentrate on your landing pages and sales processes rather than just ads</li><li>Why changing your offer can be the best conversion tests that you can run&nbsp;&nbsp;</li><li>How you can use data segmentation campaigns for success&nbsp;</li><li>Why it's important to use data to get as granular as possible (without going over the top!)</li></ul><p><br></p><p>Plus, Adam provides his top tip for the audience when it comes to using data to sell online.&nbsp;</p><p><br></p><p>If you'd like to connect with Adam, you can find him <a href=\"https://twitter.com/adamlundquist\" rel=\"noopener noreferrer\" target=\"_blank\">on Twitter here</a> and on <a href=\"https://www.linkedin.com/in/adamlundquist/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}