{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/91534ff9-52a9-46fe-8703-3241bf5bb51b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#526 Your Brand Is More Important Than Your Website: Interview with Garrett Mehrguth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556db.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at <a href=\"https://directiveconsulting.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Directive</a> to talk about why your brand is more important than your website when it comes to SEO.</p><p>&nbsp;</p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>Why the traditional marketing funnel is broken</li><li>Why social media marketing can be expensive and how you can reduce your costs</li><li>Why timing is essential when it comes to marketing&nbsp;</li><li>Why driving awareness can sometimes be more valuable than just focusing on acquiring leads</li><li>How you can drive awareness of your business</li><li>Why it's important not to forget top of the funnel marketing&nbsp;</li></ul><p><br></p><p>Plus, Garrett provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Garrett, you can find him on <a href=\"https://twitter.com/gmehrguth\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter here</a> and on <a href=\"https://www.linkedin.com/in/garrettmehrguth/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}