{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/91447b53-8c27-430c-9cd3-328a66c1c81f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655759.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder &amp; President at Whitespark to talk about how to take a business from nothing to ranking in local search.</p><p>&nbsp;</p><p>Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.</p><p>&nbsp; </p><p>You'll learn all about that on the show, plus:&nbsp;&nbsp;</p><p><br></p><ul><li>How long it takes to go from absolutely zero online presence to ranking in the local pack</li><li>How getting your citations indexed can actually impact negatively on your rankings</li><li>The tactics or strategies that have the biggest impact on local pack rankings</li></ul><p><br></p><p>Darren also provides his top tips for the audience when it comes to tanking in local search.&nbsp;</p><p><br></p><p>If you'd like to connect with Darren you can find him <a href=\"https://twitter.com/DarrenShaw_\" target=\"_blank\">on Twitter here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}