{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/903beb21-3c6d-4061-b767-f1f247ba1d87?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#498 Greg Gifford's Idiot Proof Guide to Google My Business Optimisation","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a65577d.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at <a href=\"https://www.dealeron.com/\" target=\"_blank\">DealerOn</a> to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>The difference between SEO &amp; Local SEO</li><li>Why Google uses it's local algorithm for certain queries&nbsp;</li><li>The latest updates in the world of Local SEO&nbsp;</li><li>Why Google My Business is your new homepage when it comes to Local SEO</li><li>What Questions &amp; Answers are and how you should be using them</li><li>Why you should be using Google Posts to create your own promotional ads in Google My Business</li><li>Why it's important to choose the right categories when it comes to Local SEO</li></ul><p><br></p><p>Plus Greg provides his top tip for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Greg you can find him <a href=\"https://www.linkedin.com/in/greggifford/\" target=\"_blank\">on LinkedIn here</a> and <a href=\"https://twitter.com/GregGifford\" target=\"_blank\">on Twitter here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}