{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/8d768dae-7654-4838-b9d1-a3059de7ced4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655748.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at <a href=\"https://conversionfanatics.com/\" target=\"_blank\">Conversion Fanatics</a> to talk about conversion rate optimisation and how you can best optimise the user experience on your site.&nbsp;</p><p><br></p><p>On the show you'll learn:</p><p><br></p><ul><li>Why you should be split testing and how you can do so</li><li>Why user experience isn't just about improving your conversion rate</li><li>Why improving engagement with your visitors is important</li><li>Why it's harder to garner trust online today</li><li>Why the colour of buttons on your site should remain consistent through the users journey</li></ul><p><br></p><p>Plus Justin provides his top tip/key takeaway for the audience.</p><p><br></p><p>If you'd like to connect with Justin, you can find him on <a href=\"https://www.linkedin.com/in/justin-christianson-33b4836/\" target=\"_blank\">LinkedIn here</a> and on <a href=\"https://www.facebook.com/justin.christianson\" target=\"_blank\">Facebook here</a>.</p> ","author_name":"Rough Agenda"}