{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/8c6e4e2c-def1-47d6-9841-f8fbe908d04b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6554de.png?height=200","description":"<p>In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.</p><p><br></p><p>In this episode we discuss:</p><p><br></p><ul><li>Have the principles for gleaning customer insight changed over the last 20 years?</li><li>What makes an insight insightful?</li><li>The 5 sources of data you need for meaningful marketing analysis</li><li>What's the #1 obstacle that prevents customer insight from being gleaned?</li><li>Why monthly or quarterly marketing targets might actually prevent remarkable marketing</li><li>Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights</li></ul><p><br></p><p>Referenced on this episode:</p><ul><li>Christine's book, Customer Insight Strategies: <a href=\"https://www.koganpage.com/product/customer-insight-strategies-9781789662504\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.koganpage.com/product/customer-insight-strategies-9781789662504</a> &amp; <a href=\"https://amzn.to/3umOoJt\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3umOoJt</a></li></ul><p><br></p><p>Marketing Technology Landscape Supergraphic: <a href=\"https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/\" rel=\"noopener noreferrer\" target=\"_blank\">https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/</a></p><ul><li>[Book] Thinking Fast and Slow by Daniel Kahneman <a href=\"https://amzn.to/3yG4H7L\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3yG4H7L</a></li><li>[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: <a href=\"https://amzn.to/3wABlpn\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3wABlpn</a></li><li>Jolt by Richard Tyler: <a href=\"https://amzn.to/3voHyoo\" rel=\"noopener noreferrer\" target=\"_blank\">https://amzn.to/3voHyoo</a></li></ul><p>&nbsp;</p><p>CONNECT WITH CHRISTINE / SOPHIA MARKETING</p><ul><li><a href=\"https://uk.linkedin.com/in/drchristinebailey\" rel=\"noopener noreferrer\" target=\"_blank\">https://uk.linkedin.com/in/drchristinebailey</a></li><li><a href=\"https://twitter.com/christinebailey\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/christinebailey</a></li><li><a href=\"https://www.sophiamarketing.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sophiamarketing.co.uk/</a></li></ul><p><br></p><p>CONNECT WITH SCOTT:</p><ul><li><a href=\"mailto:scott.colenutt@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">scott.colenutt@sitevisibility.com</a></li><li><a href=\"https://www.linkedin.com/in/scottcolenutt\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/scottcolenutt</a></li></ul><p><br></p><p>CONNECT WITH SITEVISIBILITY:</p><ul><li><a href=\"https://www.sitevisibility.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.sitevisibility.co.uk</a>/</li><li><a href=\"https://www.youtube.com/user/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/user/SiteVisibility</a></li><li><a href=\"https://twitter.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/sitevisibility</a></li><li><a href=\"https://www.facebook.com/SiteVisibility\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/SiteVisibility</a></li><li><a href=\"http://instagram.com/sitevisibility\" rel=\"noopener noreferrer\" target=\"_blank\">http://instagram.com/sitevisibility</a></li></ul><p>&nbsp;</p><p>For all show ideas, guest recommendations and feedback email <a href=\"mailto:marketing@sitevisibility.com\" rel=\"noopener noreferrer\" target=\"_blank\">marketing@sitevisibility.com</a></p> ","author_name":"Rough Agenda"}